Reimagining the Form & Function of Shopping Places: Physical - Digital - Experiential

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About this session

Join us as we explore how shopping center design is changing and how it is embracing the digitally empowered consumer. From architecture, community, and the development of “3rd spaces” that seamlessly provide for social interactions interwoven with entertainment and commerce.

  • How is shopping center design changing to enable online marketplaces? the heightened desire for experience? culture? and community?
  • What will these centers of commerce look and feel like?
  • What new amenities, experiences, and uses might be part of a modern shopping place?
  • What about existing suburban enclosed malls?
  • How might these be reimagined?
  • How do shopping centers change to maintain relevance?

Moderator: John Dee

Moderator for Marketplace 2.0 and President of Placewise Americas

Matthias Hollwich

Matthias Hollwich is the founder of HWKN, and was born and educated in Germany. He started his career in firms renowned for their groundbreaking work, such as Diller + Scofidio, and the Office for Metropolitan Architecture / Rem Koolhaas.

Terry Shook

Charles Terry Shook, FAIA, is a founding partner and principal of Shook Kelley. Terry is focused upon the creation of new communities in both the suburbs and within urban cores that reflect timeless patterns of building, while responding to modern aspirations for a better life.